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Adobe Marketo Engage Architect Master Sample Questions (Q106-Q111):

NEW QUESTION # 106
What should be evaluated before integrating new technology into a Marketo instance? (Choose two)

A. Required API endpoints
B. Campaign folder naming conventions
C. Frequency of email campaigns
D. Data compatibility

Answer: A,D

NEW QUESTION # 107
Which steps improve reporting accuracy in Marketo? (Choose two)

A. Adjusting lead scores before analysis
B. Utilizing consistent tagging across programs
C. Using dynamic lists for reporting
D. Mapping CRM fields to Marketo fields

Answer: B,D

NEW QUESTION # 108
Refer to the case study. Unicorn Fintech's Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?

A. CIO, Web Developer, Corporate Attorney
B. CMO, CIO, CRM Administrator
C. CMO, CIO, Corporate Attorney
D. CMO, CRM Administrator, Corporate Attorney

Answer: C

NEW QUESTION # 109
Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A. Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
B. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on
C. Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
D. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on

Answer: B

NEW QUESTION # 110
A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A. Create a Gate stage name as "Recycle" to split leads for re-engagement
B. Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
C. Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
D. Update SQL to SLA with Max Age 3 days
E. Update SQL to Gate with a Max Age 3 days

Answer: B,D

NEW QUESTION # 111
......

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Ken Ross Ken Ross

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