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Salesforce Marketing-Cloud-Consultant certification exam assesses a professional's knowledge on various topics such as Marketing Automation, Email Marketing, Mobile Marketing, Journey Builder, Advertising Studio, Social Studio, and more. Marketing-Cloud-Consultant Exam consists of 60 multiple-choice questions that need to be completed within 105 minutes. To pass the exam, a candidate needs to score at least 68% or 41 correct answers out of 60.
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q136-Q141):
NEW QUESTION # 136
A financial services customer wants to send email to customers who log in for the first time on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Inject the subscriber into a Journey.
- B. Use a User-Initiated Emails Interaction.
- C. Execute a Triggered Emails Interaction.
- D. Use the Transactional Messaging API.
Answer: D
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Use the Transactional Messaging API.
* Salesforce Marketing Cloud offers the Transactional Messaging API specifically for sending critical, real-time, event-triggered communications like account logins, security alerts, order confirmations, etc.
* These messages are delivered independently of Marketing Cloud's normal send queues, ensuring faster delivery.
* Transactional API messages are meant for one-to-one, personalized communications requiring immediate sending.
#Why others are wrong:
* A: Injecting into a Journey is slower compared to the Transactional API and not optimized for high- priority transactional messages.
* C: Triggered Email Interactions are an older feature and do not provide the scalability or deliverability speed of the Transactional Messaging API.
* D: User-Initiated Emails are typically used for larger batches, not for individual transactional notifications.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Transactional Messaging API Overview:
"The Transactional Messaging API sends timely, personalized, high-priority messages. These messages are initiated from a system event, such as a user logging in from a new IP address." (Source:https://help.salesforce.com/s/articleView?id=sf.mc-transactional-api.htm)
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NEW QUESTION # 137
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. When to send the email
- B. How to determine engagement
- C. What the offer will be
- D. Who the offer come from
Answer: C
NEW QUESTION # 138
A school corporation uses one contact per parent/child combination, updating the email address basedon who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Recent Email Send Report
- B. Tracking Extract
- C. Send Log
- D. Data Views
Answer: C
Explanation:
#Comprehensive and Detailed Explanation: ASend Logcaptures detailed send-time information such as which email was sent, to which address, and when. You can customize a Send Log to record additional fields like email address, subscriber key, campaign name, etc. This meets the requirement for tracking exactlywhich email address received which email.
#Why Other Options Are Incorrect:
* A: The Recent Email Send Report shows aggregate send information but doesn't track individual addresses dynamically.
* B: Data Views store general event tracking (open, click) but not direct customizable fields like Send Log does.
* D: Tracking Extracts provide bulk tracking data but are not customizable for specific needs like this.
Exact Extract: Salesforce Help:Send Logs Overview
"Send Logs record information about the subscribers you send messages to, and allow you to track what content was sent to each subscriber."
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NEW QUESTION # 139
A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
What approaches should the consultant recommend? (Choose two.)
- A. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- B. Use Data Filters to segment data to output a Sendable Data Extension.
- C. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
- D. Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud.
Answer: A,D
NEW QUESTION # 140
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? (Choose two.)
- A. Data Designer
- B. Cloud Pages
- C. Web Analytics Connector
- D. Content Builder
Answer: C,D
NEW QUESTION # 141
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